These are custom towels where you pay per letter. This is a shinning moment in the Goldberg household where Daddy fought all of Mommy's selction for the names and won with Luke, Dean and Mia (11 letters!). Each of Mommy's names for Luke and Dean were either long or just didn't work with Goldberg. For Mia either to long or Daddy had dated someone with the same name....we went through a lot of names for Mia ;)